Lexus is moving to a new marketing structure to create more diversity among its media partners.
The automaker is changing the way it operates its multimedia and other digital platforms, in an effort to boost its diversity and improve the brand and brand experience.
The move will allow Lexus to focus on the “top performers” and improve its digital reach, according to the company.
Lexus, which has more than 1,500 dealerships, will also add new digital initiatives and launch a new digital product in the coming months, according a statement released by the company on Tuesday.
“In order to drive our brand, we must have the best people on the planet,” said CEO Jim Meyer in the statement.
“This is why we are taking this bold step to change the way we do business.”
The move comes after the automaker announced earlier this year that it was considering making more efforts to reach more minority communities.
The automaker recently announced that it would begin rolling out the Lexus Digital Diversity Program to more than a dozen local markets in the United States.
The program will give the automakers access to a growing number of local talent and support the digital reach of its partners.
In addition, Lexus announced plans to hire at least 1,000 people in 2020, an increase from just over 400 in 2017.