The media is India’s most important industry, yet it’s often overlooked by the government and the business community, says a recent study.
The report titled “How India’s Media Industry Can Take Over: Lessons from China’s” highlights some of the key lessons learnt from the experience of the Chinese media, including how to use a digital platform, market and social media, to control their destiny.
The report is based on an informal study conducted by the media industry association, the Media Council of India (MCI).
The survey was conducted by an advisory committee of the MCI and it was based on more than 100 interviews with over 20 industry professionals.
The experts identified three areas of growth for the media in India: marketing, production and advertising.
The focus of this report is on the latter.
The MCI report also outlines some of its recommendations for media companies.
It mentions the importance of the media to be able to attract the most users and to offer a diverse range of content to its users, especially for users of mobile devices.
While the MC, the media regulator of India, is the most powerful institution in India, its decisions often fall on deaf ears.
It also has to contend with an aggressive media lobby and a lack of funding.
India is now home to over 150 newspapers and radio stations, which are owned by the Indian government.
The MCI study also shows that the media needs to be given a strong mandate to be successful.
For instance, it recommends setting aside the following six pillars for the industry to become a reality:The industry needs to offer compelling content, which has a clear purpose and purpose for its users; A clear, credible and transparent identity; A high level of social media and digital platforms; A well-thought out marketing strategy and effective distribution strategies; A strong, strategic partnership with the government; and A well established brand, product and service portfolio.
According to the MC report, the following are the three pillars to be in place for the Indian media industry to take off:The five pillars listed above will be integral to the success of the industry, and it will also be a part of the government’s strategic agenda to take on media monopolies, said Naveen Bhushan, Executive Director, Media Council.
The industry has been a victim of media oligopoly for years, which is why its growth has been so slow, said Bhushany.
The lack of media coverage in the media is a problem, but we need to address it and make it an issue for the government.
“The media has been under the influence of a media oligarchy, and the government should be proactive to address the issue and ensure that media becomes a viable business,” he added.
The industry also needs to take its message across to its consumers.
For example, the MC said that the importance to be visible in India should be shared with the world through social media.
The media should also promote digital content through digital channels and be transparent about it.
The survey also points out the importance for the country to develop a digital marketing strategy.
It is imperative that the industry adopts a digital strategy for digital advertising, which will increase its revenue and lead to increased consumption.
For this, the industry should have a strong social media presence.
In addition, the government needs to focus on the need for the content of the medium to reach a large audience through the medium of digital media.
The media needs also to develop an integrated strategy for distribution.
It needs to make it easier for people to access content through the Internet, said the report.
For digital distribution, it needs to develop and disseminate digital media platforms, such as WhatsApp, YouTube and other platforms.
The digital platform must be used to distribute digital content in an efficient and timely manner.
The Government must also focus on digital marketing.
This means a focus on promoting content, promoting its reach, and giving a voice to consumers through its social media platforms.
“It is essential that the government works closely with media companies to ensure that they can develop digital platforms to reach an audience,” said Bhishany.
According the report, a key objective of the Government should be to take the media seriously and to ensure it is an integral part of India’s future.
This includes developing digital marketing strategies, and also taking a look at the needs of the community to make digital content accessible to them.
The survey found that there are a lot of problems with the current media strategy and the country needs to change its strategy.